Lichu Business
Lichu Business is a technology enterprise specializing in fourth-party payment service technology.
Wuhan Lichu Business Services Co., Ltd., operating as Lichu Business, was established in 2011 and has become a prominent merchant digital operation service provider in China. The company was co-founded by Wang Peng, who serves as the chairman, and Jiang Wenlong, the senior vice president. The founders, along with two other partners, met at a university entrepreneurship competition in 2010 and identified an opportunity with the rise of mobile payments, leading to the creation of Lichu Business. The name "Lichu" reflects its Hubei roots and a commitment to creating local value.
Lichu Business primarily serves offline merchants by offering digital payment and operational solutions. The company operates in the fintech and digital payments market, providing services to nearly 2 million merchants across various sectors. Its business model centers on a "Payment + SaaS" approach, generating revenue through its comprehensive service offerings. The firm has established a significant national presence with multiple branches and a large partner network.
The company's core product is the "Saobei" (扫呗) aggregated payment platform, which consolidates over 20 payment channels, including WeChat Pay, Alipay, and UnionPay Cloud QuickPass, into a single QR code or device for merchants. This simplifies the checkout process for consumers and streamlines payment acceptance for businesses. Beyond payments, Lichu offers a suite of value-added digital services under brands like "FU+" and "Youyu," which include a light SaaS system, a marketing platform, membership management, invoicing, and financing services. These tools are designed to help merchants with their digital transformation and enhance operational efficiency. The company has received significant backing, including strategic B and B+ funding rounds from major players like Tencent, Ant Group, and Taikang Insurance.
Keywords: aggregated payments, fintech, merchant services, digital operations, SaaS platform, mobile payments, QR code payments, payment solutions, digital transformation, retail technology