LiBUTE

LiBUTE operated as an online retail platform within the German e-commerce market, specializing in the hair care sector. The company was established in 2011 and was headquartered in Munich, Germany. Previously known as Haircenter24, LiBUTE carved out a niche by offering a diverse range of hair care and styling products.

The business model was centered on direct-to-consumer online sales, providing a one-stop-shop for customers seeking various hair care items such as shampoos, oils, and other accessories. This approach positioned the company in the competitive internet retail industry, focusing on the beauty and personal care segment. The platform's primary function was to enable customers to conveniently purchase a wide selection of hair care products from a single online destination.

Throughout its operational history, the company secured backing from several investors, including Mountain Partners, Neiser Capital, and Xantera. A significant milestone in the company's timeline occurred on April 12, 2016, when LiBUTE was acquired by getmobile, marking its transition from an independent entity to part of a larger corporate structure. Prior to its acquisition, the company had grown to a size of 32 employees.

Keywords: LiBUTE, Haircenter24, online retail, e-commerce, hair care products, beauty products, hair styling, getmobile acquisition, Mountain Partners, Neiser Capital, Xantera, German startup, Munich e-commerce, online beauty store, hair accessories, shampoo online, hair oil retail