
Librio Personalized Children's books
Personalise magical books & posters for children aged 0-8 years ✓Social - Ecological ✓ Delivered within 1 week ✓.
Date | Investors | Amount | Round |
---|---|---|---|
investor | €0.0 | round | |
* | CHF1.0m | Early VC | |
Total Funding | 000k |
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Librio AG operates as a direct-to-consumer e-commerce entity specializing in the creation of personalized high-end products for children. The company was established in Zurich, Switzerland, on May 4th, 2017, by a team of five founders: Ed Russell, Mark Yasuda, Nicholas Elliott, Oliver Finsterbusch, and Tim Hess. The venture originated when Ed Russell, a former ad tech entrepreneur, sought a unique gift for his daughter and decided to create a one-of-a-kind book. Following this inspiration, he divested his shares from his previous company and utilized the proceeds to launch Librio.
The company's business model is centered on a print-on-demand framework, which allows for significant scalability and mitigates the risks associated with pre-production inventory. Customers use a proprietary avatar builder on the Librio website to customize products based on a child's name and appearance. This technology enables the creation of personalized items including picture books, search-and-find books, greeting cards, and art prints. The product line caters to various occasions such as birthdays, holidays, and milestones like a new baby or christening. Books are available in 27 languages and multiple Swiss dialects, demonstrating a considerable international reach.
Librio has operated profitably since 2019 and has been entirely bootstrapped, generating substantial revenue without external investment. A core component of the company's operational strategy is its commitment to sustainability. All products and packaging are manufactured from 100% recycled paper through a network of local printing partners. This localized production model also reduces shipping distances. Furthermore, Librio has integrated social responsibility into its business model through its "More than a Book" program. The company donates 1% of its revenue to social and environmental causes, such as providing books to children in need through a partnership with Room to Read and planting trees for every product created.
Keywords: personalized children's books, e-commerce, print-on-demand, custom books, sustainable products, children's gifts, avatar builder, recycled paper products, social responsibility, direct-to-consumer, family brand, Swiss startup, international shipping, picture books, multilingual books, personalized gifts, children's literature, online retail, ethical business, custom greeting cards