
Libre Naturals
Libre Naturals allergy friendly, gluten free, cereals, bars and more!.
Date | Investors | Amount | Round |
---|---|---|---|
investor investor | €0.0 | round | |
$1.7m | Series A | ||
Total Funding | 000k |
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Libre Naturals Inc. was a Canadian food company specializing in the production of snacks and cereals for individuals with food allergies and celiac disease. The company was founded in 2002 by Alana Elliott and was originally named Nonuttin' Foods. The inspiration for the business came from Elliott's personal experience of raising a daughter with multiple life-threatening food allergies and the difficulty in finding safe and appealing snack options.
The company's mission was to provide families with trustworthy, allergen-free food choices. Libre Naturals operated its own dedicated manufacturing facility that was free from the top 11 food allergens, including peanuts, tree nuts, dairy, eggs, soy, and gluten. This control over the production environment was a key feature, ensuring the safety of their products for consumers with severe allergies. The product line included a variety of granola bars, oatmeal cups, and granolas, all of which were also vegan, Kosher, and non-GMO.
Libre Naturals distributed its products through multiple channels. Consumers could purchase items directly from the company's website and on Amazon in both Canada and the United States. The company also had a presence in the wholesale retail market, with clients such as Bulk Barn, and served the educational and athletic foodservice sectors, including programs at institutions like Harvard and the NCAA. Additionally, Libre Naturals engaged in private label manufacturing for other companies. Despite its efforts and initial successes, including securing venture capital funding, the company faced challenges. On October 31, 2022, Crowe MacKay & Company Ltd. was appointed as the trustee for Libre Naturals Inc., indicating a cessation of operations.
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