Libas

Libas operates in the fashion retail industry, specializing in women's clothing that blends traditional Indian styles with contemporary trends. The company offers a wide range of products including sarees, kurtas, suits, dresses, bottoms, and accessories. Libas caters primarily to women who are looking for stylish and culturally rich attire. The market it operates in is the Indian fashion retail sector, which is known for its vibrant and diverse clothing options. Libas follows a direct-to-consumer business model, selling its products through its website and social media platforms like Instagram, Facebook, and Pinterest. The company generates revenue by selling its fashion products directly to customers, leveraging online marketing and seasonal sales to drive purchases. The company also adapts to market conditions, such as the Covid-19 pandemic, by ensuring the safety of its supply chain and abiding by local guidelines.

Keywords: Women's fashion, Indian styles, contemporary trends, sarees, kurtas, suits, dresses, accessories, direct-to-consumer, online retail.