Liangjianghu.com

Liangjianghu.com, operating under the brand name 量江湖, is a specialized service provider focused on the Apple App Store ecosystem. The company provides intelligent advertising and data services for mobile app developers, positioning itself as a key partner for entities looking to enhance their visibility and user acquisition on iOS.

The firm's core business revolves around Apple Search Ads (ASA) and App Store Optimization (ASO). Its service suite is designed to manage and optimize advertising spend on the App Store, helping clients acquire high-quality users efficiently. The business operates on a B2B model, offering managed services to a global client base that includes well-known companies in e-commerce, gaming, and local services. Notable clients have included names like AliExpress, Dianping, and the developers of popular games such as "Lords Mobile" and "Onmyoji".

Liangjianghu.com employs a data-centric approach to its services. The platform leverages big data analytics and automation tools to handle complex advertising operations, such as intelligent keyword expansion and bid management, aiming to accelerate return on investment for its clients. It integrates with major mobile measurement partners (MMPs) like AppsFlyer, Adjust, and Branch to create a closed-loop marketing system that tracks performance from ad impression to user activation and re-engagement. This allows clients to monitor and attribute their marketing efforts effectively within a single platform.

The company's service addresses the significant challenge of discoverability within the crowded App Store, where a majority of downloads originate from search. By focusing on ROI-based campaign management, Liangjianghu helps developers navigate the competitive landscape of Apple Search Ads. It offers tailored strategies, such as differentiating between brand and non-brand keywords and optimizing for new user acquisition versus re-engagement, to meet specific client goals like cost-per-action (CPA) reduction or maximizing impression share.

Keywords: Apple Search Ads, ASA, App Store Optimization, ASO, mobile marketing, user acquisition, iOS app promotion, app store marketing, mobile advertising, ad campaign management, keyword optimization, mobile measurement partner, MMP integration, data-driven advertising, app ranking, cost-per-action, CPA optimization, ROI advertising, developer services, ad tech