Lex

Lex.page is a technology company developing an AI-powered word processor designed to assist writers by augmenting their creative process rather than replacing it. Founded in 2022 by Nathan Baschez, the platform provides a clean, minimalist writing environment that integrates artificial intelligence to help users overcome writer's block, generate ideas, and refine their work. The company is an offshoot of Every, a subscription media company focused on technology and productivity that Baschez also co-founded.

Baschez's background is deeply rooted in product development and media, with previous roles including VP of Product at Substack, Head of Product at Gimlet Media, and co-creator of Product Hunt. This experience in building tools and platforms for creators directly informs Lex's philosophy. The idea for Lex emerged in the summer of 2022 as a side project born from Baschez's frustration with existing word processors like Google Docs and his experiments with GPT-3. Following a highly successful launch in October 2022, which saw 25,000 user sign-ups in the first 24 hours, Lex was spun out as a separate entity. In August 2023, the company secured $2.75 million in a seed funding round led by True Ventures to further develop the product.

The business operates in the productivity software and AI writing assistant market, targeting a broad audience that includes journalists, authors, marketers, students, and business professionals. Its business model is expected to be subscription-based, offering free access with a limited number of AI-powered checks and paid tiers for more advanced features. The service is designed to function as a collaborative partner, offering features like title generation, automatic drafting, and context-aware suggestions. A key feature is "Ask Lex," which allows users to brainstorm, edit, and fact-check without leaving the document. Unlike many competitors, Lex emphasizes a minimalist interface to reduce distractions and does not use customer data to train its AI models, ensuring user privacy.

Keywords: AI writing assistant, word processor, Nathan Baschez, writing tool, content creation, productivity software, overcome writer's block, collaborative writing, document editor, text generation, Every.to, True Ventures, AI feedback, AI editor, minimalist interface, Substack, Product Hunt, creative tool, AI-powered software, professional writing