Levementum

Levementum, founded in 2006, operates as a digital consultancy with a core focus on connecting brands with their customers. Initially established in Chandler, Arizona, the firm's early growth was significantly influenced by its partnership with SugarCRM. A pivotal moment in the company's history occurred in April 2018 when it strategically decided to concentrate exclusively on consumer-facing marketing and customer management. This shift involved selling its SugarCRM practice to UpCurve Cloud and securing $4 million in funding, led by Inoca Capital Partners, to fuel its nationwide expansion.

This strategic realignment proved successful, leading to a 255% growth in the subsequent year as the company honed its expertise in digital marketing, e-commerce, and servicing consumer requests. The firm, which rebranded to Lev, delivers customer engagement tools to a diverse B2C client base across industries such as healthcare, life sciences, entertainment, retail, financial services, and hospitality. Its service offerings include strategic consulting, architecture design, technical optimization, and application integration services centered around Salesforce products, particularly the Marketing Cloud. By leveraging these tools, Lev helps businesses automate and personalize marketing campaigns to forge deeper customer connections and improve lead generation.

The company's business model is rooted in providing consulting services (B2B) that enable their clients to enhance customer relationships and drive revenue. This is achieved through Salesforce product implementation, customized solutions, and marketing expertise. In March 2020, Levementum, then operating as Lev, was acquired by the global IT services and consulting giant Cognizant for an undisclosed amount, becoming 'Lev, a Cognizant Company'. At the time of the acquisition, Lev had approximately 200 employees and had moved its headquarters to Indianapolis. The acquisition was part of Cognizant's strategy to expand its cloud and digital marketing capabilities.

Keywords: digital consultancy, customer engagement, Salesforce partner, marketing automation, e-commerce solutions, consumer marketing, CRM consulting, Salesforce Marketing Cloud, customer relationship management, digital transformation, B2C marketing, lead generation, technical consulting, application integration, marketing strategy, client retention, brand connectivity, customer data personalization, multi-channel marketing, architecture design