Let's Delivery

Let's Delivery, officially LETS TECHNOLOGY & INNOVATION LTDA, operates as a logistics technology (logtech) company that originated as a foodtech startup. The company was founded in 2018 by Sandra Mortari, who leveraged her personal experience in managing one of São Paulo's early cloud kitchens to establish a consultancy for restaurants. Her success in boosting sales for a delivery operation led to invitations to speak at events for iFood, Rappi, and Unilever, which in turn generated high demand for her consulting services. This demand prompted Sandra to leave her full-time job to focus entirely on Let's Delivery as CEO, bringing in her daughter, Nathália, who had experience as a chef, to help structure the growing business.

The firm initially focused on consulting for the restaurant sector, helping establishments improve their delivery operations and understand how to leverage digital marketplaces. A significant milestone was the company's role in pioneering cloud/dark kitchen operations in Brazil in partnership with Uber Eats in 2016. In 2020, the business model shifted towards technology with the arrival of new family partners, including André Mortari, who became CEO after being an angel investor. This transition marked the development of their primary software product, Max SalesCloud. Between 2020 and 2021, the company's revenue stream shifted, with the Max software becoming a larger contributor than consulting services.

Let's Delivery provides a comprehensive delivery management software, Max SalesCloud, which integrates multiple sales channels, automates logistics, and offers data analysis to enhance operational efficiency. The platform unifies orders from various delivery apps—such as iFood, Rappi, and Uber Eats—as well as e-commerce platforms like Vtex and Shopify, into a single dashboard. This centralization simplifies order management for businesses. The software uses artificial intelligence to provide consulting-level insights, helping businesses make informed decisions. The company serves a diverse client base that extends beyond restaurants to include pharmacies, pet shops, butchers, florists, and grocery stores. Revenue is generated through its software solutions, which aim to reduce client expenses on delivery app fees. In September 2021, Let's Delivery secured R$ 2.1 million in a pre-seed funding round from investors including Flávio Dias and Marcos Ferreira, reaching a market valuation of R$ 20 million.

Keywords: delivery management software, logistics technology, last-mile delivery, foodtech, restaurant consulting, delivery automation, multi-channel integration, order management system, Max SalesCloud, Sandra Mortari, André Mortari, cloud kitchen solutions, delivery operations, e-commerce logistics, iFood integration, Rappi integration, logistics AI, delivery data analysis, Brazilian logtech, SaaS logistics