Les Petit Frenchies

Les Petits Frenchies is a media and e-commerce company that began in 2012 as a webzine dedicated to showcasing emerging French brands and entrepreneurs. Founded by Thibaut Mallecourt, the platform evolved from a blog into a comprehensive ecosystem to provide visibility to French creators in fashion, lifestyle, and culture.

Mallecourt, a business school graduate, founded the company after selling his first startup, SoWeTrip, to the EasyVoyages group. Recognizing a growing appreciation for young French brands, he launched Les Petits Frenchies to support and promote these ventures. The e-commerce portion of the site was launched in March 2014, following a fundraising round of €300,000, allowing readers to purchase products from the featured brands. The business model is primarily performance-based, earning a commission on sales made through the online store.

The company operates a multi-faceted concept that includes a webzine, an online marketplace, and a physical showroom in Paris. The webzine publishes articles and interviews that tell the stories behind the brands, appealing to a target audience of 20 to 35-year-olds. The e-shop curates a selection of clothing, accessories, and lifestyle goods from French designers. The showroom, opened in 2014, offers customers a physical space to experience the products.

Keywords: French brands, e-commerce, webzine, lifestyle media, French creators, online marketplace, startup promotion, French culture, fashion accessories, entrepreneurship stories, brand storytelling, content commerce, Parisian showroom, creator economy, Made in France