LensBricks

LensBricks is an imaging technology company established in 2013, with its U.S. base in San Francisco and a registered entity in Bangalore, India. The company was founded by Pranav Mishra and Rajeswari Kannan, two former senior researchers from Nokia with significant experience in computational imaging and computer vision. Their collaboration at Nokia on various projects, combined with a shared vision, sparked the idea for the startup. The concept solidified after connecting with Ramesh Raskar from the MIT Media Lab, who now serves as a technology advisor.

The firm operates in the imaging technology sector, aiming to transform conventional cameras into smart devices through a blend of advanced camera technology, video software algorithms, and data visualization. The core of its business is to provide insightful imaging by developing solutions that merge camera hardware, software, and cloud technologies. LensBricks targets the home market, addressing the shortcomings of traditional CCTV cameras that require manual review of extensive footage. Its product intends to analyze a scene and deliver augmented information, shifting the paradigm from passive recording to active understanding. The company's business model appears to be centered on creating and selling these hardware and software solutions.

Financially, LensBricks has secured a total of $2.29 million in seed funding over two rounds. The initial seed round in March 2015 raised $2 million from investors including Exfinity Ventures, North Bridge Venture Partners, and Lux Capital. A subsequent seed round in June 2017 brought in an additional $294,000, led by Exfinity Venture Partners. The company's legal entity, Lensbricks Technology Private Limited, was incorporated in India on March 12, 2014, and remains active.

Keywords: imaging technology, computational imaging, computer vision, smart camera, video analytics, video software, augmented information, home security, camera hardware, data visualization