ATTUNE

ATTUNE operates as a fintech company providing an all-in-one digital origination platform for financial institutions. Founded in 2020 by AK Patel, who serves as the CEO, the company was formerly known as Lendsmart. The firm's strategic focus is to equip banks and credit unions with technology that simplifies and unifies customer onboarding, lending, and real-time cross-selling into a single, cohesive system.

The company's business model is centered on providing its Engagement Banking Platform as a service to financial institutions of all sizes. This platform is designed to integrate with existing core banking systems, CRMs, and accounting software, thereby enhancing operational efficiency and reducing the complexity and costs associated with managing multiple point solutions. By automating processes end-to-end, ATTUNE enables its clients to significantly shorten lending cycles and onboarding times, with reported reductions of up to 75% and 90% respectively. Revenue generation is driven by providing access to this comprehensive fintech platform, which allows client institutions to grow deposits and loan volumes.

ATTUNE's core product is its digital origination platform, which consolidates a suite of services. Key features include Digital Onboarding for accounts and credit cards, Digital Lending with real-time underwriting, and intelligent Upsell & Cross-Sell capabilities that present personalized product recommendations during a single workflow. The platform also offers modules for Digital Insurance, marketing engagement through Digital Connect, and sales-focused customer service with Digital Support. This unified approach eliminates the fragmented customer experience often caused by disjointed systems for different financial products like mortgages, consumer loans, and account openings. Strategic partnerships with companies like Middesk for business verification, CoreLogic for property data, and Carfax for vehicle history reports further enrich the platform's capabilities, helping institutions mitigate risk, ensure compliance, and make faster, more informed decisions.

Keywords: digital origination, engagement banking, financial technology, bank onboarding, credit union solutions, lending automation, cross-selling platform, customer experience personalization, fintech stack consolidation, loan origination system, account opening automation, real-time underwriting, digital banking platform, financial institution software, mortgage origination, consumer lending, business verification, banking workflow automation, revenue growth banking, operational efficiency finance