LemonOne
A fully automated B2B photography marketplace.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor | €0.0 | round | |
| investor investor | €0.0 | round | |
* | N/A | Acquisition | |
| Total Funding | 000k | ||
| EUR | 2017 | 2018 | 2019 | 2020 |
|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 |
| EBITDA | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 |
| EV | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
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LemonOne operated as a B2B platform specializing in on-demand professional photography, connecting businesses with a network of freelance photographers. The company was founded in Berlin in 2017 by Maximilian Schwahn, Lorenz Marquardt, and Timur Kayaci, who were former executives at the beauty marketplace Treatwell. Their model was designed to serve companies in sectors such as real estate, travel, and food delivery that require high-quality, standardized visual content at scale.
The platform's core function was to automate the entire photoshoot lifecycle. This included intelligently matching clients with suitable photographers, managing bookings, handling performance-focused post-production, and delivering the final images. For photographers, LemonOne provided a way to fill their schedules and offloaded administrative tasks, allowing them to focus on shooting. For businesses, it offered a streamlined, cost-effective method for procuring professional photos on demand.
LemonOne successfully raised capital through multiple funding rounds, including a Seed round in March 2018 and a Series A in June 2019, with investors like Acton Capital and Redalpine. By June 2022, the company reported having delivered over two million photos to clients across 250 European cities. In a significant milestone, LemonOne was acquired in June 2022 by BOOM, a Milan-based visual content management SaaS company, with the goal of creating a comprehensive one-stop-shop for visual asset production and management. However, in November 2022, preliminary insolvency proceedings were initiated for LemonOne GmbH in Germany. As of 2023, the LemonOne platform appears to be operating exclusively for the German real estate company Homeday.
Keywords: on-demand photography, B2B photography marketplace, visual content production, professional photographers network, real estate photography, food delivery photography, travel photography, automated photo booking, photo post-production, digital asset management, content creation platform, European photo industry, Maximilian Schwahn, Lorenz Marquardt, Timur Kayaci, BOOM acquisition, Homeday, corporate photography services, visual content for e-commerce, photography platform as a service