Lemon Tree

Operating in the South Korean EduFinTech sector, Lemon Tree is a company focused on family finance. The firm's core offering is 'Firfin', an allowance management service designed for minors and their parents. This service aims to provide systematic allowance management and financial education from a young age.

The 'Firfin' service, launched in March of the previous year after the company acquired an electronic financial business license in South Korea, includes the 'Firfin Card' for children aged seven and older. In its first year, the service has demonstrated significant market traction, attracting 230,000 subscribers and issuing 120,000 cards. The cumulative recharge amount has surpassed 35 billion KRW. To generate revenue, Lemon Tree introduced a paid subscription model called 'Plus Membership' in February, which has seen substantial growth in its paid subscriber base.

The company's growth potential has been recognized through its successful pre-Series A funding rounds. A recent round, led by Kakao Investment with participation from MMS Ventures, raised approximately $1.8 million USD (2.3 billion KRW), bringing Lemon Tree's total funding to over $8.3 million USD (10.8 billion KRW). This capital is earmarked for enhancing the platform's features, including expanding stock investment capabilities, developing educational content, improving savings functions, and further evolving the membership model.

Keywords: EduFinTech, financial education, allowance management, family finance, mobile payments, subscription model, youth banking, personal finance for kids, fintech for minors, digital wallet