Lemon Curve
A French online retailer that sells European brands of women's underwear.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
| EUR | 2015 |
|---|---|
| Revenues | 0000 |
| EBITDA | 0000 |
| % EBITDA margin | (15 %) |
| Profit | 0000 |
| % profit margin | (16 %) |
| EV | 0000 |
| EV / revenue | 00.0x |
| EV / EBITDA | 00.0x |
| R&D budget | 0000 |
Source: Company filings or news article
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Lemon Curve operates as a specialized e-commerce platform within the French retail market, focusing on the online sale of women's lingerie from a multitude of brands. The company was established in Paris, France, in 2011 by founder Agathe Molinar, who identified a gap in the market for a dedicated multi-brand lingerie webstore. Molinar, a graduate of ESC Toulouse and ESCP, launched the company at the age of 25 after a prior entrepreneurial venture in relocation services. Her vision was to create a platform built on the pillars of extensive choice, customer service, and simplicity.
The business model is centered on direct-to-consumer online retail, generating revenue by selling products from over 90 different lingerie brands. This extensive catalog covers a wide range of styles, from classic to seductive, and caters to a broad spectrum of sizes and budgets. To improve profitability and margins, Lemon Curve also developed its own private label brands, including Lemon Boudoir, Iconic, and Midnight Lingerie, which offer products at more accessible price points. The company's primary clients are women in France, as the platform became a leading online destination for lingerie within the country.
A significant milestone in the company's history was securing $1.3 million in a Series A funding round on August 10, 2012, from investor CM-CIC Capital Privé (now Crédit Mutuel Impact). This investment fueled the company's growth, and by 2015, Lemon Curve was generating approximately €3 million in annual sales. This success led to its acquisition by ShopInvest, a French e-commerce group, on October 19, 2016. The acquisition allowed ShopInvest to expand into the lingerie market while providing Lemon Curve with the resources for further growth in technology, logistics, and marketing. Agathe Molinar continued to lead the company post-acquisition.
Keywords: Lingerie e-commerce, online retail, French lingerie market, multi-brand retailer, women's underwear, Agathe Molinar, ShopInvest, Lemon Boudoir, e-commerce platform, direct-to-consumer, apparel, fashion tech, online marketplace, innerwear, swimwear, shapewear, CM-CIC Capital Privé, Paris startup, European brands, online fashion