Leigado

Leigado offers a comprehensive management software solution for the beef and dairy cattle sectors, born from a direct observation of operational challenges on family farms. The company was conceived in 2015 by CEO Giandro Henrique Masson, who leveraged his background in Information Systems and User-Centered Design to create a practical tool for producers. Initially developed by Masson and a partner from their apartment, the venture gained momentum in 2016 after being accepted into the SUDOTEC incubator in Dois Vizinhos, Paraná, and securing an angel investment from its now-CFO, Karina Thomazi. This initial funding enabled the development of a Minimum Viable Product (MVP) which was well-received by early testers.

The firm's core business is a B2B and B2B2C subscription-based model, providing software that assists with the complete management of farming properties. Its client base encompasses the entire livestock production chain, including individual producers, technical consultants, dairy companies, feed factories, cooperatives, and government entities. The platform, "Leigado Gestão," facilitates the control of production, reproduction, health, inventory, and financial data. In 2020, the company expanded its offerings to include a specific version for beef cattle. A key product, "Leigado Qualifique," is designed to help dairy companies manage and control milk quality programs, aligning with the national plan for qualifying milk suppliers (PQFL). The system operates both online and offline via mobile devices and integrates with hardware like electronic milk meters and animal nutrition scales, which the company developed in partnership with national industries.

Having served over 12,000 properties across eight countries and 22 Brazilian states, Leigado has demonstrated significant market penetration. The company has been accelerated by Ventiur and Cotidiano Aceleradora de Startups. A 2023 crowdfunding investment round on the CapTable platform, valuing the company at R$7 million, was successfully closed, raising R$591,500 from 240 investors. The software offers tiered subscription plans with monthly costs ranging from approximately R$85 to R$500, sold on a semi-annual basis, generating an average ticket of around R$300 per month. By providing detailed analytics and daily reminders for farm management tasks, the platform aims to enhance operational efficiency and profitability for its users.

Keywords: AgTech, livestock management, farm management software, dairy farming, beef cattle, herd management, SaaS, precision agriculture, animal husbandry, farm data analytics, cattle production, milk quality control, PQFL, livestock traceability, farm finance, reproduction management, animal health, SUDOTEC, Ventiur, CapTable, Giandro Henrique Masson, Karina Thomazi, Marcelo Michels, cattle software Brazil