LegUp

LegUp is a Bengaluru-based caregiving technology startup founded in May 2024 by Ananthu V, Jerin Mathew, and Mahesh Narayanan MS. The company operates a platform that connects families with trained and verified caregivers for elder care and baby care, including services like Japa Nanny and babysitting. The founders' vision is to merge technology with empathy to formalize and structure India's caregiving economy, addressing the needs created by the rise of nuclear families.

The company's business model is centered on a platform that allows users to book caregiving services. It offers subscription plans of varying durations (one, three, or six months) which allow for caregiver replacements. Customers pay the caregiver's salary directly, while LegUp charges a one-time fee or a subscription fee depending on the plan selected. The platform has onboarded over 10,000 caregivers who undergo a verification and training process. LegUp serves families primarily in Bengaluru and plans to expand to other major Indian cities such as Hyderabad, Mumbai, Pune, and Delhi by the end of 2025.

Since its inception, the company has remained bootstrapped until securing its first pre-seed funding round of ₹2 crore (~$250,000) from Bluebridge Capital in early 2025. This capital is intended to enhance its technology, including the launch of two mobile apps—one for customers and one for caregivers—and to expand its operational capabilities. The company reported a monthly recurring revenue (MRR) of ₹22 lakh and aims for an annual revenue of ₹15 crore in the next fiscal year, experiencing a 40% month-over-month revenue growth.

Keywords: caregiver platform, elder care, baby care, nanny services, homecare attendants, Japa Nanny, babysitting, India caregiving, on-demand caregivers, verified caregivers, subscription care, in-home support, family support services, senior care, childcare services, companion services, postnatal care, home nursing, maternity care