Leevia
A digital marketing product suite designed to allow brands and media agencies to easily create online contests.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| investor investor | €0.0 | round | |
| N/A | €150k | Angel | |
| Total Funding | 000k | ||
| EUR | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | 316 % | 290 % | 7 % | 73 % | (7 %) | 43 % | 35 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | (48 %) | 25 % | (23 %) | 12 % | 14 % | 43 % | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | - | - | - | 2 % | 1 % | 30 % | 6 % |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
Related Content
Leevia operates a Software-as-a-Service (SaaS) platform designed for brands, communication agencies, and large companies to create and manage online contests and promotions. The company's core business revolves around providing tools that facilitate lead generation, enhance brand loyalty, and boost community engagement, all while ensuring compliance with Italian prize competition regulations and GDPR. Revenue is generated through its suite of products that enable clients to launch various types of interactive campaigns.
The company was co-founded in 2013 by Francesco Mancino (CEO), Diego Durante (CTO), and Piero Borgo (CCO). The concept for Leevia originated during the InnovAction Lab in Rome, where it won as the best entrepreneurial idea. Initially conceived as a platform for social causes leveraging photo campaigns, the founders soon realized its broader applicability for businesses seeking to engage with their online audiences. Francesco Mancino brought a background in finance to lead business development, Diego Durante, a computer engineering graduate, handled the technical aspects, and Piero Borgo focused on user experience and design. The startup was initially based in Rome and later moved its technical operations to Trento after securing early-stage funding.
Leevia’s platform offers a diverse range of over 18 contest mechanics, including photo contests, quizzes, instant wins like "Spin and Win," and loyalty programs. These tools are designed to be integrated with major social networks like Facebook, Instagram, and Twitter. Key features include customizable contest pages, real-time analytics, user voting systems, photo moderation, multi-language support, and API access for integration into client websites, e-commerce platforms, and mobile apps. In 2021, Leevia was acquired by Advice Group, an Italian martech company specializing in behavioral loyalty, to enhance its service offerings and accelerate international expansion. This acquisition allows Leevia to be part of a larger strategic plan to compete internationally with a fully proprietary platform.
Keywords: online contests, prize promotions, lead generation, SaaS, marketing technology, brand loyalty, gamification, social media marketing, user engagement, digital marketing tools, Italian regulations, GDPR compliance, customer acquisition, photo contests, instant win, loyalty programs, Advice Group, Francesco Mancino, Diego Durante, Piero Borgo