Leeto

Leeto, established in 2018, operates within the employee benefits sector, aiming to modernize the offerings provided by companies to their staff. The company was founded by a trio with diverse and relevant backgrounds: Arthur Reboul, with experience from École Polytechnique and McKinsey; Alban Porcheron, who worked in M&A at BNP Paribas and KPMG; and Guillaume Lestrade, a co-founder of the successful scale-up Meero. Their combined expertise in strategy, finance, and scaling high-growth ventures underpins Leeto's strategic direction. The firm secured €2 million in a 2019 funding round, attracting capital from notable investors which has supported its early-stage growth and platform development.

The core of Leeto's business is a platform that simplifies the management and delivery of employee benefits, specifically targeting the budgets managed by Social and Economic Committees (CSE) in France. The company offers a SaaS solution that centralizes benefit management, moving away from traditional, often cumbersome, paper-based systems like gift vouchers. This platform provides employees with a dedicated payment card and a mobile application, allowing them to access and spend their allocated benefits across a wide network of partner merchants, covering culture, gifts, travel, and daily expenses. This approach grants employees greater flexibility and choice in how they use their benefits. For employers and CSEs, the platform streamlines administration, ensures compliance with URSSAF regulations, and offers data-driven insights into benefit usage, thereby optimizing budget allocation. Leeto's revenue model is based on a subscription fee paid by the companies or their CSEs for access to the management platform.

Leeto serves a range of corporate clients, from startups to large enterprises such as Uber, Criteo, and ManoMano. The platform is designed to replace outdated methods for managing employee subsidies and cultural activities, offering a digital-first alternative. By consolidating various employee perks onto a single card and app, Leeto enhances the employee experience while providing a more efficient administrative tool for the company. This positions Leeto as a key player in the ongoing digitalization of human resources and employee wellness programs.

Keywords: employee benefits, CSE management, fintech, HR tech, SaaS, employee wellness, benefits administration, payment card, corporate perks, employee engagement