Lean Startup Machine
An intensive three-day workshop that teaches entrepreneurs and innovators how to build disruptive products.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
$1.5m | Early VC | ||
| Total Funding | 000k | ||
Lean Startup Machine (LSM) was established in 2010 by Trevor Owens, an entrepreneur and author. Drawing inspiration from the Lean Startup movement popularized by Eric Ries, which itself is based on Steve Blank's customer development methodology, Owens created a business focused on practical education. The company's core offering was an intensive, three-day workshop designed to immerse participants in the Lean Startup process.
The business operates as an educational and training company, targeting aspiring entrepreneurs, innovators within large corporations, and students. Its primary service is the hands-on workshop where teams are formed around promising business ideas. These teams then engage in a rapid process of customer discovery, building a Minimum Viable Product (MVP), and iterating based on direct market feedback. The process culminates in a pitch to a panel of judges, providing real-world pressure and validation. This model generates revenue through ticket sales for these global workshop events. Clients have included individuals and teams from major organizations like Google, Salesforce, and Intuit.
Lean Startup Machine's main service is its boot camp, which provides a structured framework for applying principles like the build-measure-learn feedback loop and customer development. The key benefit for participants is the ability to quickly test and validate business ideas, thereby reducing the risk of building a product nobody wants, which is a primary cause of startup failure. Participants gain practical experience in identifying target markets, defining value propositions, and using experimentation to find a product-market fit. The company has also been associated with software tools like Javelin and QuickMVP, designed to help innovators test business ideas.
Keywords: Trevor Owens, Lean Startup methodology, entrepreneurship education, startup bootcamp, customer development, minimum viable product, MVP, validated learning, business model validation, product-market fit, innovation workshop, Eric Ries, Steve Blank, Javelin, QuickMVP, corporate innovation training, hands-on workshop, rapid experimentation, customer discovery, pitch competition