Leadster
Introducing the world's most powerful automated web-scanning service.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor | €0.0 | round |
| N/A | €0.0 | round | |
| investor investor investor investor | €0.0 | round | |
* | BRL3.5m | Seed | |
| Total Funding | 000k | ||
Leadster, a Brazilian conversational marketing platform, was founded in 2015 by Gustavo Luby and Fabricio Toledo. The duo, who met during their technical high school studies in technology, launched the company, initially named Neurologic, in 2018. Their shared belief in the future of conversational interaction between people and companies fueled the venture. Luby's background includes co-founding two other ventures and extensive study in growth hacking and customer acquisition, while Toledo also has prior entrepreneurial experience.
The company provides a chatbot platform designed to increase qualified lead generation for marketing and sales teams. Instead of static forms, Leadster uses proactive and personalized chatbots to engage website visitors. The technology customizes its approach based on the visitor's origin, the specific page they are on, and their device. This interactive and humanized conversation qualifies leads 24/7 without direct human assistance, and then automatically distributes them to the appropriate sales team members or integrated CRM systems. The platform serves a broad market, from small and medium-sized businesses to large enterprises, with clients such as iFood and Engie. Revenue is generated through a subscription-based model, which includes a free plan for micro-businesses and tiered paid plans for larger companies.
Leadster's service aims to convert website traffic into sales by improving the lead generation process. Its chatbots use AI to personalize calls-to-action based on visitor interests. A key feature is its ability to send conversion events to Meta Ads and Google Ads, which helps to optimize the performance and reduce the cost per lead of advertising campaigns. The platform also includes a dashboard for monitoring metrics, A/B testing capabilities to compare different chatbot approaches, and integrations with over 2,000 other platforms, including Salesforce and HubSpot. The company reports that its services are used by over 3,000 websites.
Keywords: conversational marketing, lead generation, chatbot, marketing automation, B2B sales, customer engagement, sales funnel optimization, lead qualification, AI marketing, website conversion