LeadSift

LeadSift, a Foundry company, operates a sales intelligence platform focused on generating qualified B2B leads by analyzing public web data. Founded in 2012 in Halifax, Canada, the company was started by Tapajyoti (Tukan) Das, Sreejata Chatterjee, Daniel Allen, and Hatem Nassrat. The founders, who met while studying computer science, launched the venture after presenting their idea at a DemoCamp in Halifax and participating in the Propel Launch36 accelerator. Their journey included a key pivot in 2016 from a retail focus to a B2B sales lead model, a move that proved critical to their survival and eventual success.

The firm's core business revolves around its intent data platform, which utilizes artificial intelligence and data mining to sift through millions of real-time web documents and social media conversations. This process identifies contacts at companies who are demonstrating buying signals, such as engaging with competitor content or industry-specific topics. LeadSift then qualifies these signals to remove noise and delivers a daily digest of actionable opportunities to its clients, complete with verified company and contact information. This service aims to provide sales and marketing teams a competitive advantage by enabling them to engage the right buyers at the opportune moment. The platform serves B2B technology companies, ranging from small businesses to large enterprises, by integrating into their marketing automation and sales workflows.

The business model is subscription-based, offering different tiers based on the volume of intent data and customization required. LeadSift's platform provides features like lead segmentation, technology tracking, and custom alerts to help clients optimize their sales processes. After securing approximately $1.5 million in funding from investors including OMERS Ventures and Salesforce Ventures, LeadSift was acquired by IDG Communications (now Foundry) in December 2021. This acquisition integrated LeadSift's third-party intent data capabilities into Foundry's broader MarTech stack, which includes first-party data from its media properties and other acquired platforms like Triblio and KickFire, creating a more comprehensive data solution for B2B marketers.

Keywords: sales intelligence, intent data, B2B lead generation, marketing intelligence, buyer intent, account-based marketing, data mining, sales automation, contact level intent, competitive intelligence, social media intelligence, lead segmentation, technographics, Foundry, sales leads, marketing technology, lead capture, demand generation, sales prospecting, B2B marketing