Leadformance
The leading online to offline marketing platform, helping brands and retail networks capture local seo traffic and convert it into in-store footfall and sales.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| N/A | €0.0 | round | |
| N/A | €1.4m | - | |
| Total Funding | 000k | ||
| EUR | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | 4 % | 6 % | (26 %) | (26 %) | - | - | - |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | 3 % | (8 %) | (13 %) | (68 %) | - | - | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (25 %) | (40 %) | (68 %) | (348 %) | - | - | - |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article, Dealroom estimates
Related Content
Leadformance, established in 2007 by co-founders Cyrille de Sagazan and Loïc Le Nestic, has carved a niche in the online-to-offline (O2O) marketing sector. The company was born from the founders' previous experience at KELKOO, a prominent European price comparison service, where they identified a growing need for physical retailers to leverage online traffic. Their journey began with the vision to bridge the gap between digital discovery and in-store purchasing, a concept that materialized into their flagship platform.
The core of Leadformance's offering is the BRIDGE platform, a sophisticated SaaS solution designed to enhance the local digital presence of brands and retail networks. BRIDGE functions as a comprehensive store locator and product locator, enabling businesses to manage their local information seamlessly across various digital touchpoints. This platform captures online search traffic, particularly from consumers with local purchase intent, and directs it to physical store locations. The primary clients are multi-location brands and retailers aiming to increase footfall and in-store sales by converting online interest into tangible customer visits. Its business model is centered on a subscription-based service for the BRIDGE platform.
A significant milestone in the company's trajectory was its acquisition by Solocal Group in 2014. This strategic move integrated Leadformance into a major European digital media and advertising powerhouse, providing substantial resources and market access. The acquisition has since allowed Leadformance to expand its reach and solidify its position, serving over 220 brands and retailers globally. The platform's key benefit lies in its ability to provide a measurable return on investment by directly linking online marketing efforts to offline sales performance, a critical metric for modern retail operations.
Keywords: online-to-offline, O2O marketing, retail technology, local SEO, store locator, SaaS, digital advertising, lead generation, customer acquisition, footfall analytics