Le Petit Béret

Le Petit Béret, established in 2015, is a beverage company headquartered in Béziers, France, specializing in the production of non-alcoholic drinks that mirror the taste profiles of traditional alcoholic beverages. The company was founded by Fathi Benni, an agrifood engineer with over 15 years of experience at Mondelez International, and Dominique Laporte, a globally recognized sommelier who was named Best Sommelier of France. The founders, who do not consume alcohol, were motivated by the lack of high-quality, non-alcoholic alternatives within French gastronomy. This personal experience led to the company's core mission: to provide an inclusive beverage option that allows everyone to partake in convivial moments.

The company targets a diverse clientele, including individuals who abstain from alcohol for health, religious, or personal reasons, such as pregnant women, athletes, and those in medical care. Its distribution strategy is multi-channel, encompassing French supermarkets and hypermarkets, restaurants, and a growing export market that includes North Africa, Canada, the United States, and the Middle East. Le Petit Béret generates revenue through the direct sale of its products across this wide network.

Le Petit Béret's product line is extensive, featuring non-alcoholic versions of red, white, and rosé wines, as well as sparkling beverages, beers, and spirits. A key differentiator is its proprietary production process, which avoids fermentation and dealcoholization entirely. Developed over five years of research in partnership with organizations like INRA, this patented method starts with grape juice, naturally reduces its sugar content, and then uses filtration and blending to create the final aromatic profiles. This results in beverages that are certified organic, vegan, Halal, and free from sulfites and preservatives, with a significantly lower calorie and sugar content compared to their alcoholic counterparts. This production technique also boasts a 70% smaller carbon footprint compared to traditional dealcoholization methods.

Keywords: non-alcoholic beverages, alcohol-free wine, beverage production, French gastronomy, Halal certified, organic drinks, vegan beverages, low-calorie drinks, sommelier-crafted, sulfite-free, no-alcohol spirits, non-alcoholic beer, innovative food-tech, sustainable beverage, export market, retail beverage, Fathi Benni, Dominique Laporte, Languedoc-Roussillon