Le Grand Dressing

Le Grand Dressing was a French clothing rental service for men, founded in 2016 by two engineers, Alexandre Aumand and Maxime Pierre. The company aimed to simplify how men dress by offering a sustainable and flexible alternative to purchasing, targeting a demographic of 20 to 40-year-old men who want style variety without the commitment of buying.

The business operated on a subscription model. Clients would first complete a questionnaire about their style preferences and sizes. Based on this, a stylist would curate a personalized box of clothing. For a monthly fee, customers received a selection of garments to wear as much as they liked for one month. At the end of the period, they could return the items or purchase their favorites at a discounted price. The service included cleaning and minor repairs, using eco-friendly products and reusable packaging to support a circular economy.

The company initially started in Paris and later moved to a larger 350m2 warehouse in La Rochelle to support its growth. By 2019, Le Grand Dressing had served over 1,000 customers across France, Belgium, and Luxembourg, and had raised €500,000 in a funding round with investors including Newfund NAEH and Aquiti Gestion. Despite its promising concept, the company faced challenges and was placed into judicial liquidation on December 20, 2022. The business assets and stock were subsequently acquired by Le Closet in March 2023.

Keywords: men's clothing, clothing rental, subscription box, personal styling, fashion subscription, circular fashion, e-commerce, French startup, style service, sustainable fashion