LBM Direct Marketing

In 1996, a new player emerged in the UK's marketing landscape: LBM Direct Marketing. The company's initial playbook was straightforward, focusing on outsourced sales, direct marketing services, and operating one of the country's largest outbound call centre operations. It provided marketing data and customer contact solutions for major brands, becoming a key engine for customer acquisition. As the market evolved, so did LBM's strategy. The company moved beyond traditional call services, developing capabilities in the digital realm. It built a comprehensive suite of services that included data cleansing, customer intelligence, digital marketing, and lead generation, positioning itself as a provider of complete customer lifecycle solutions. A pivotal chapter in LBM's journey involved private equity firm Livingbridge, which invested in the company to fuel its growth. This partnership underscored LBM's potential and solidified its market position. The company's story reached its ultimate turning point on February 26, 2013, when it was acquired by Stream Global Services, a global provider of customer service and technical support. LBM was later absorbed into the operations of Concentrix, following Concentrix's acquisition of Stream, marking the conclusion of its independent journey and its integration into a major global entity.