LBB

LBB, founded in 2018 by Atsushi Miyamoto, develops a mobile ordering platform to help businesses streamline operations and reduce labor costs. The company's name is derived from Dieter Rams' principle, "Less, But Better."

The core product, L.B.B. Cloud, is a SaaS platform that allows customers to use their own smartphones for ordering and payment. It is designed to be adaptable for various business models, including restaurants, hotels, sports stadiums, and shopping malls. The system is no-code, enabling businesses to set up and start using the mobile ordering function quickly. It offers features for day-of-event sales, payment processing, inventory management, and e-commerce integration.

LBB operates with a dual business model: a SaaS-based offering and a collaborative, co-creation model. In the co-creation model, the company works closely with businesses to address specific challenges and enhance customer experience, aiming to boost regional revitalization and customer acquisition. Headquartered in Osaka, with offices in Tokyo and Fukuoka, the company aims to make mobile ordering a standard infrastructure in consumer spending. To date, LBB has raised $3.84M in funding through seed rounds and equity crowdfunding.

Keywords: mobile ordering platform, self-ordering system, POS integration, smartphone ordering app, labor cost reduction, customer satisfaction improvement, SaaS, no-code platform, event management solutions, digital transformation for retail