Lazy Cocktails & Co

Lazy Cocktails & Co is a Delhi-based beverage company specializing in ready-to-serve cocktail mixers. Founded in 2020 by Himanshu Gupta and Noyonika Yadav, the company aims to provide a convenient and healthier cocktail experience. Gupta's background as a bar owner provided insights into millennial consumer desires and the market potential for quality cocktail mixers. The business was bootstrapped with the founders' personal savings and faced initial challenges with distribution during the COVID-19 pandemic.

The company offers a range of classic and innovative cocktail premixes crafted from real fruit juices without artificial flavors. A key feature of their product line is the introduction of zero-sugar options, such as the Zero Sugar Mojito, which contains only 5 calories per serving. Their product portfolio includes flavors like Passionfruit Martini, Cosmopolitan, and Jalapeno Margarita, which can be used to create both cocktails and mocktails. The business operates on a B2C model, selling products through its own e-commerce platform and quick-commerce channels like Blinkit. In FY24, Lazy Cocktails reported revenue of ₹1.2 crore and projects it to reach ₹4 crore in the current financial year.

In June 2024, the company secured an undisclosed amount in a seed funding round led by Agility Ventures. The round also included participation from angel investors like Saurabh Kochhar (founder of Meddo), Shruti Kharbanda, and Ajanta Bottle Pvt. Ltd. This capital is intended to support the development of new zero-sugar mixers and expand its offline retail presence to 1,500 outlets across 20 cities in India.

Keywords: cocktail mixers, ready-to-drink, non-alcoholic beverages, zero-sugar drinks, real fruit juice, Indian beverage market, D2C beverage brand, e-commerce, quick commerce, convenience beverages, at-home cocktails, mocktail mix, Himanshu Gupta, Noyonika Yadav, Agility Ventures, premium mixers, healthy beverages, beverage manufacturing, Indian startup, food and beverage