Layers of Reality

Layers of Reality, established in 2017 in Barcelona, specializes in creating immersive content for extended reality (XR). The company was co-founded by David Serrano, with experience from companies like DVE, and Jordi Sellas, former Director of Television of Catalonia and Director General of Creation and Cultural Companies of the Generalitat of Catalonia. Their projects aim to redefine how society interacts with extended reality by integrating advanced technology with compelling content.

The company's portfolio includes immersive experiences that blend the physical and digital worlds, such as "DALÍ, the enigmatic enigma," an immersive exhibition that debuted in Barcelona and later opened in London. This type of experience allows visitors to explore the universe of artists like Salvador Dalí through large-format projections, virtual reality installations, and interactive spaces. Another notable project is the virtual reality experience for the "Ciutat de Paraules" exhibition, which commemorated the centenary of the birth of writer Gianni Rodari. Layers of Reality serves clients in the cultural and entertainment sectors, creating memorable and transformative experiences for a global audience. Their business model involves producing these large-scale immersive shows and audiovisual content, often in partnership with cultural institutions and exhibition centers.

Keywords: extended reality, immersive content, virtual reality, augmented reality, cultural experiences, digital art, immersive exhibitions, audiovisual production, interactive installations, experiential entertainment