LawnGuru

LawnGuru operates an on-demand marketplace that connects consumers with local professionals for outdoor home services. Founded in 2014 by high school friends Brandon Bertrang and Skye Durrant, the company leverages their firsthand experience in the landscaping industry. The pair mowed lawns together to save for college, and prior to launching the LawnGuru platform, they built a multi-million dollar lawn and landscape business. This background provided them with a deep understanding of the market's pain points for both customers and service providers.

The company, legally known as Guru Ventures, Inc., is headquartered in Ann Arbor, Michigan, after being recruited to the area by Ann Arbor SPARK, an economic development organization. LawnGuru's business model is centered around its mobile application, which allows residential customers to order services like lawn mowing and snow removal with the click of a button. The platform uses bird's-eye mapping technology to measure properties, providing instant, transparent quotes for standard services. For more specialized tasks—such as hedge trimming, mulching, gutter cleaning, and junk removal—users can request competitive bids from a network of local, rated professionals. This model offers a streamlined, one-stop-shop experience for homeowners and provides service providers with increased revenue, faster payments, and an efficient way to acquire new business in their vicinity.

Revenue is generated by taking a percentage of the transaction total for each job facilitated through the platform. The company has secured approximately $2.3 million in funding over four rounds from investors including 500 Global (formerly 500 Startups), Sierra Wasatch Capital, Canyon Creek Capital, and Briggs & Stratton. Key milestones include winning $25,000 at the 2015 Accelerate Michigan Innovation Competition and participating in the 500 Startups accelerator program. The company's estimated annual revenue is around $5.6 million.

Keywords: on-demand home services, lawn care marketplace, snow removal app, outdoor services platform, landscape management, property maintenance, two-sided marketplace, mobile booking, instant pricing, local service providers, Brandon Bertrang, Skye Durrant, Ann Arbor, Guru Ventures, lawn mowing, yard cleanup, garden services, hedge trimming, mulching, gutter cleaning, junk removal