Lawfty Law

Lawfty is a technology-driven legal services company that connects personal injury clients with suitable attorneys and provides partner law firms with data-backed client acquisition services. Founded in 2013 by CEO Todd Richheimer, an attorney with a background in business and finance, and Michael Terry, an MIT-trained computer scientist, the company was established to merge legal practice with technology and data science. Richheimer, an Emory University and Washington University in St. Louis School of Law graduate, identified an opportunity to align the interests of marketing vendors and personal injury firms by creating a performance-based model.

The company operates a dual-facing business model. For individuals who have suffered personal injuries, Lawfty acts as a matching service. It uses its proprietary data and analytics to assess the details of a potential case and connect the client with a vetted, top-tier lawyer or firm within its nationwide network best suited to handle their specific situation. This service is free for the clients; Lawfty operates on a contingency basis, meaning it only gets paid if the client wins their case.

For its partner law firms, Lawfty functions as a client generation and analytics platform. It builds exclusive partnerships with personal injury firms and delivers a consistent stream of vetted cases, reducing client acquisition costs and improving marketing return on investment for the firms. Lawfty invests its own capital into digital marketing and case acquisition, tracking cases from initial inquiry through to settlement. The company makes money by taking a small fee from the lawyer's share of the settlement, a cost that is not passed on to the client. This model creates an aligned interest between Lawfty, the partner firm, and the client. The company has secured significant debt financing, including a $40 million deal in October 2024, to accelerate the development of its data-powered platform.

Keywords: personal injury law, legal technology, client acquisition, data-driven legal services, attorney matching platform, legal marketing, case generation, law firm partnerships, contingency fee legal services, legal analytics, settlement funding, Todd Richheimer, Michael Terry, legal referral network, digital marketing for lawyers, law firm growth, legal intake services, case management technology, legal data analysis, justice technology