Launchmetrics

Launchmetrics has established itself as a pivotal data and technology provider for the Fashion, Lifestyle, and Beauty (FLB) industries. The company was founded in 2015 through the merger of Augure, a French influencer marketing software provider, and Fashion GPS, a New York-based technology company specializing in sample and event management for the fashion industry. This strategic union brought together complementary strengths, with Michael Jais, former CEO of Augure, stepping into the CEO role of the newly formed Launchmetrics. The company's core mission is to provide brands with the tools and data necessary to optimize their launch-to-market strategies and measure their brand performance.

The firm's business model is centered on a Software as a Service (SaaS) platform, offering a suite of tools that cater to the specific needs of FLB brands. Its client base includes prominent names in luxury fashion and beauty, such as Dior, Fendi, and Shiseido. Revenue is generated through subscriptions to its platform, which helps brands manage their operations, from sample trafficking and event management to influencer relationship management and campaign measurement. The platform essentially digitizes and streamlines many of the traditionally manual and relationship-driven processes within the fashion industry.

At the heart of Launchmetrics' offering is its proprietary Media Impact Value (MIV) algorithm. This metric assigns a monetary value to every post, interaction, and article, allowing brands to quantify the return on investment (ROI) of their marketing and communication efforts across different media channels—print, online, and social media. This analytical capability provides a standardized benchmark for measuring brand performance and competitive intelligence. The platform's services encompass five key areas: sample management, event organization, public relations management, digital showroom creation, and data analytics. Through acquisitions, such as that of influencer analytics platform Parklu in 2020, Launchmetrics has expanded its capabilities, particularly in the APAC region, and deepened its data-driven insights. Keywords: Fashion Tech, Beauty Tech, Brand Performance, SaaS, Media Impact Value, Influencer Marketing, Data Analytics, Luxury Brands, PR Management, Sample Management