LaunchBit
Develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| investor investor investor investor investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
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LaunchBit operated as an adtech platform focused on customer acquisition for business-to-business (B2B) clients, particularly within the Software-as-a-Service (SaaS) sector. The company was founded in 2011 by Elizabeth Yin and Jennifer Chin, who had known each other since high school where they programmed for various startups in Silicon Valley. This early exposure to the startup world highlighted a common failure point: a lack of customers, which later inspired their venture.
The core of LaunchBit's service was a specialized advertising network that enabled marketers to reach professional audiences through targeted ad placements in email newsletters and on niche blogs. This model addressed the challenge for publishers of monetizing email, a traditionally difficult medium for advertising. The platform functioned on a cost-per-click (CPC) basis, allowing advertisers to bid on ad impressions directed at specific demographics. This performance-driven approach was a key feature, providing measurable results for clients ranging from small startups to larger corporations.
The founders' journey reflects a direct application of their technical backgrounds and entrepreneurial observations. Elizabeth Yin holds a BSEE from Stanford and an MBA from MIT Sloan, while Jennifer Chin earned a PhD in Materials Science and Engineering from MIT and a BA in Chemistry and Physics from Harvard. After experiencing a previous failed startup, they adopted a lean methodology for LaunchBit, validating their business idea and securing early customers before building out the full product. The company was incubated at 500 Startups and secured just under $1 million in a 2012 seed round from investors including the VegasTech Fund and TriplePoint Capital. In September 2014, LaunchBit was acquired by BuySellAds, another ad platform, for an undisclosed amount, with the LaunchBit ad network continuing to operate post-acquisition.
Keywords: adtech, email advertising, B2B marketing, customer acquisition, lead generation, SaaS, CPC, ad network, newsletter monetization, BuySellAds