Lattu Kids
India's leading edutech platform for kids aged 3 to 10 years.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor | €0.0 | round | |
N/A | Seed | ||
| Total Funding | 000k | ||
| EUR | 2021 | 2022 | 2023 |
|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 |
| EBITDA | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 |
| EV | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 |
Source: Dealroom estimates
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Lattu Kids, operating under Lattu Media Pvt Ltd, is an EdTech firm based in Mumbai, India, that entered the market in 2017. The company was established by co-founders Vivek Bhutyani (CEO), Vivek Lath (COO), and Arvind Kumar (CTO). Bhutyani, a former Vice-President at Star India, was inspired to create the platform after observing a lack of value-imparting content for his young son.
The firm targets the early childhood education sector, specifically for children aged 3 to 12. Its business model is business-to-consumer (B2C), generating revenue through subscriptions and fees for services. Lattu Kids has developed a digital edutainment platform designed to build foundational skills in English and STEM. The core of its product is a live, synchronous learning program that utilizes gamification, interactive content, and tutors to create a personalized and engaging educational experience. The platform offers animated videos, games, and activities focused on improving listening, speaking, reading, comprehension, and math skills. With a library of over 1,500 videos featuring more than 20 characters, the app aims to make learning fun and improve knowledge retention.
Lattu Kids has secured funding through multiple rounds, including a seed round in November 2020 led by Mumbai Angels. A significant milestone was the acquisition of a strategic stake by Bharti Airtel in June 2020 through its Startup Accelerator Program. This partnership provided Lattu Kids with access to Airtel's extensive distribution network and customer base, which was crucial for scaling its operations. Before its acquisition, the company reported reaching over 27 million children and serving more than 200 schools across India. The startup was eventually acquired by upGrad as part of the latter's strategy to build an integrated 'LifeLongLearning' company, although the specific date of this acquisition is not publicly detailed.
Keywords: edtech, early learning, gamification, B2C, subscription model, English learning, STEM education, digital content, mobile learning, Airtel