Lattice Engines

Lattice Engines operates in the B2B customer data platform market, providing advanced AI-driven solutions to enhance marketing and sales alignment. The company serves businesses looking to optimize their Account-Based Marketing (ABM) strategies and improve customer engagement through predictive analytics. Lattice Engines' core product, Lattice Atlas, leverages artificial intelligence to analyze customer data, enabling businesses to create targeted marketing campaigns and generate significant revenue impact. The company primarily targets mid to large-sized enterprises across various industries, helping them achieve higher conversion rates and better customer growth. Lattice Engines generates revenue through a subscription-based model, offering its platform as a Software-as-a-Service (SaaS). The company has been recognized as a leader in B2B Customer Analytics and Customer Data Platforms by Forrester, highlighting its strong market position and innovative solutions.

Keywords: AI-driven, B2B, customer data platform, predictive analytics, marketing alignment, sales alignment, ABM, customer engagement, revenue impact, SaaS.