Last Second Tickets
Last Second Tickets works directly with promoters, producers and venues to secure amazing discounts and prizes.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor | €0.0 | round |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
$55.0m Valuation: $55.0m | Acquisition | ||
| Total Funding | 000k | ||
| EUR | 2020 |
|---|---|
| Revenues | 0000 |
| EBITDA | 0000 |
| Profit | 0000 |
| EV | 0000 |
| EV / revenue | 00.0x |
| EV / EBITDA | 00.0x |
| R&D budget | 0000 |
Source: Company filings or news article
Last Second Tickets operates as a marketplace specializing in the sale of last-minute tickets for live events across the United Kingdom. Founded in 2008 and based in London, the company established a niche by partnering with promoters, theatres, and venues to offload their unsold inventory in the crucial final days leading up to an event. This strategy provided a solution for organizers to mitigate losses on perishable ticket stock while offering consumers access to discounted prices.
The company's business model centers on acquiring unsold tickets and promoting them to a targeted consumer base. It utilized a proprietary technology platform named 'Tribes' to identify and engage potential buyers. This system sent personalized notifications via email or SMS to individuals who had expressed interest in specific event types, genres, or locations, thereby creating a direct and relevant marketing channel. In addition to discounted tickets, Last Second Tickets enhanced its value proposition by running competitions for VIP experiences, which included premium seating, limousine transfers, and artist meet-and-greets.
Financially, Last Second Tickets demonstrated early-stage growth by securing a total of $1.59 million in funding over two rounds. The first round occurred in January 2012, followed by a Series A round in November 2012 that raised $1.28 million. Key investors included Angel Investment Network, Charlotte Street Capital, and Fuel Ventures. This capital injection facilitated the company's operational expansion. The company's trajectory culminated in its acquisition by Monitise, a mobile money specialist, on June 26, 2014, marking a significant milestone and exit for the founders and investors.
Keywords: last-minute tickets, event ticketing, UK events, live event marketplace, unsold ticket inventory, discounted tickets, mobile ticketing, theatre tickets, concert tickets, event promotion, Monitise, Angel Investment Network, Fuel Ventures, Charlotte Street Capital, London startup, ticketing platform, consumer deals, live entertainment, event deals, personalized marketing