Kin Community

Kin Community operates as a digital media and entertainment company with a sharp focus on producing lifestyle content for a diverse female audience aged 25 and over. Established in 2011 by DECA, the company was initially part of YouTube's Original Channel Initiative. The venture was co-founded by Michael Wayne, who serves as the CEO and has guided the company through its evolution from a multi-channel network (MCN) to a comprehensive digital studio. His vision has been to build a sustainable, long-term business centered on digital video content and its creators.

The company's business model is built on a vertically integrated, end-to-end production system. Kin finances, produces, and distributes its own programming, owning 100% of its intellectual property. This control allows for a diversified monetization strategy. Revenue is generated through multiple streams, including brand partnerships, media integrations, advertising revenue from platforms like YouTube and Facebook, and affiliate marketing. A key differentiator for Kin is its strategy of licensing its original shows to streaming services and traditional linear TV platforms, creating additional long-tail revenue. The company targets talent with significant social media followings, particularly on platforms popular with their core demographic, to build an engaged and loyal audience.

Kin's service offering consists of a portfolio of original shows in categories such as home, style, family, and food. These shows feature celebrity talent like Tia Mowry, Adrienne Houghton, and Jeannie Mai, who are positioned as partners invested in the creative and financial success of their programs. This partnership model is designed to foster an authentic connection between the talent and their fans. A notable achievement for the company was when its partner series, "The Lizzie Bennet Diaries," won a Primetime Emmy Award in 2013. The company has secured significant funding over several rounds, including a $13.5 million Series D in 2016, to fuel content production and global expansion. Kin has established strategic partnerships with major brands and media companies like Amazon, Corus Entertainment, and TEGNA, expanding its distribution and integrated marketing opportunities.

Keywords: digital media, lifestyle content, women's programming, video production, content monetization, creator partnerships, brand integration, affiliate marketing, content licensing, social media entertainment, celebrity-driven content, YouTube network, Facebook Watch, home and family shows, food and style programming, Michael Wayne, DECA, end-to-end production, intellectual property ownership, streaming content