Laplace Technologies

Laplace Technologies Inc. provides an AI-driven data analytics SaaS platform, 'Laplace Analytics', tailored for the e-commerce sector. The firm was established in October 2020 by CEO Byung-min Park. Park's background includes developing stock trading systems at Korea Investment & Securities and managing big data engineering for gaming, commerce, and messenger services at Kakao. This experience in handling diverse, complex datasets directly informs the company's core mission to simplify data-driven decision-making for online businesses.

The company's business model is centered on a B2B SaaS subscription, with pricing tiers based on the volume of order data processed and the usage of AI features. Laplace Analytics primarily serves small and medium-sized e-commerce businesses, brand owners, and advertising agencies that often lack dedicated data analysis teams. The platform addresses the challenge of fragmented data by integrating information from various sales channels like Cafe24, Naver Smart Store, and Coupang, as well as advertising platforms, into a unified dashboard with a single login. By offering a service that automates the collection and analysis of data, Laplace effectively replaces the need for clients to invest heavily in data analyst personnel and infrastructure.

The 'Laplace Analytics' service provides over 100 key performance indicators in a visualized format, analyzing everything from sales and customer behavior to product performance and advertising efficiency. A key feature is its use of API-based integration to gather original web data, ensuring higher accuracy and reliability compared to simple data crawling methods. The platform can identify factors that hinder customer repurchase rates or pinpoint which products lead to repeat visits, offering actionable insights. Unlike tools that only track data from the point of installation, Laplace can retroactively collect and analyze all of a company's historical data, providing a more complete picture for calculating metrics like customer lifetime value. The company has secured multiple rounds of funding, including a seed round in 2021 from Mashup Angels, Lotte Ventures, and Naver, followed by Pre-A funding, and a subsequent Pre-Series A round in June 2025 involving BonAngels Venture Partners and Strong Ventures, which has supported talent acquisition and product development.

Keywords: e-commerce analytics, SaaS, AI data analysis, business intelligence, customer data platform, marketing optimization, product strategy, retail analytics, Byung-min Park, data visualization, cohort analysis, customer lifetime value, LTV, CAC, South Korea, Naver D2SF, Strong Ventures, BonAngels Venture Partners, B2B SaaS, data integration, automated reporting, action plan recommendation