Lanolips

Lanolips is an Australian skincare brand established in 2009 by Kirsten Carriol, offering products centered around medical-grade lanolin. The company’s creation was inspired by Carriol’s childhood on her grandparents' sheep farm and her father, a DNA scientist, who highlighted lanolin's molecular similarity to human skin lipids. This insight, coupled with a personal need for an effective lip balm during a long-haul flight, led her to develop the brand. Carriol’s background in beauty marketing and public relations provided a foundation for building the company.

The brand’s core product is the Lanolips 101 Ointment, a multipurpose superbalm containing 100% pure, medical-grade lanolin, designed for hydrating dry lips and skin. The name '101' signifies its multitude of uses and its positioning as a foundational skincare staple. Lanolips' product line has since expanded to include various lip balms, hand creams, and all-over skin salves, all featuring lanolin as the key ingredient. The company emphasizes a “less is more” philosophy, creating multi-purpose products to reduce consumerism. Products are formulated without artificial fragrances, parabens, petrolatum, or sulfates and are Leaping Bunny certified as cruelty-free.

Lanolips operates on a direct-to-consumer and retail business model, selling products through its website and partnered retailers like Sephora, Ulta, Target, and Boots. The company sources its lanolin from Australian and New Zealand sheep farmers, ensuring it is a humane and sustainable byproduct of the annual shearing process. Initially self-funded, Lanolips secured a minority stake from Point King Capital to accelerate its growth, particularly in the U.S. market, which is now its largest.

Keywords: lanolin skincare, natural lip balm, cruelty-free beauty, Australian skincare, dry skin treatment, multipurpose balm, Kirsten Carriol, sustainable beauty, clean beauty, 101 Ointment, sensitive skincare, hydrating skin salves, Leaping Bunny certified, retail beauty brand, natural ingredients