Lady Driver

Lady Driver is a Brazilian ride-sharing platform exclusively for women, established to create a safer transportation environment for both female passengers and drivers. The company was founded in 2016 by Gabryella Corrêa and officially launched in São Paulo on March 8, 2017. The inspiration for the business came from Corrêa's own negative experience, having been a victim of harassment by a male driver from another ride-hailing service. This event, coupled with conversations with friends who shared similar fears, motivated her to develop a solution.

Corrêa's professional background includes managing her father's auto parts business, running a construction company that later failed, and a degree in Nutrition, followed by a degree in Business Administration with a focus on finance. This diverse experience provided her with a unique perspective on business operations and finance. She partnered with co-founder José Pereira, an engineer with a background in systems development, to build the platform. The initial launch in São Paulo began with 1,800 registered drivers, a number Corrêa personally recruited through direct engagement.

The company operates on a mobile app-based model, connecting female passengers with female drivers. Its target clients are women, as well as families needing transport for children and the elderly. The service aims to provide a sense of security and empowerment, addressing a significant concern in the urban mobility market. Revenue is generated by charging its drivers a fixed commission rate of 25% on each ride, which is positioned as more favorable than the variable rates of competitors that can be higher. In addition to on-demand rides, a key feature of the service is the ability for users to schedule rides in advance, catering to the needs of women who often have to manage family schedules. The company has expanded its presence across Brazil through a licensing model, allowing local entrepreneurs to operate the service in their cities.

Keywords: ride-sharing, female transportation, women-only, Brazil, urban mobility, female empowerment, passenger safety, driver safety, Gabryella Corrêa, on-demand transport, scheduled rides, child transportation, mobility tech, gender equality, women in tech, safe rides, transportation for women, ride-hailing app, São Paulo startup