Ladingo

Ladingo addresses a significant gap in the international e-commerce market: the costly and complex process of shipping large and oversized items across borders. Founded in 2017 by Hagar Valiano Rips, Guy Levi, and Ruth Reiner, the Israel-based company developed a cloud-based platform to make this process more affordable and seamless for both B2B and B2C clients. The founding vision emerged from CEO Hagar Valiano Rips's research into the logistics market, where she identified a major inefficiency in container shipping—namely, that many containers were being dispatched 25% to 50% empty.

Ladingo operates a marketplace that connects online sellers (e-tailers), freight forwarders, and end customers. Its core technology is a proprietary algorithm that optimizes container space by consolidating multiple international shipments from different suppliers into a single container traveling to the same destination country. This container-sharing model significantly reduces shipping costs. For its clients, which include small to midsize importers and exporters on platforms like Amazon and Alibaba, Ladingo simplifies the entire logistics workflow. The platform automates the generation of customs documentation by scraping product information and provides a guaranteed, all-inclusive price quote that covers shipping, taxes, and duties, eliminating surprise fees for the end customer.

The company's business model targets both businesses sourcing products from overseas and online retailers selling directly to consumers. By integrating with an online retailer's website, Ladingo can offer an instant shipping quote to international customers, turning a previously complex process into a straightforward transaction. The company secured $1 million in a Seed funding round in February 2019, led by ZIM Integrated Shipping Services, a major maritime transport company. Ladingo initiated a soft product launch in March 2020, covering routes between China, the U.S., Israel, and Canada, with an official launch in September 2020. However, according to PitchBook, the company is now listed as 'Out of Business' as of January 2023.

Keywords: oversized shipping, international logistics, e-commerce fulfillment, freight marketplace, container consolidation, LCL shipping, FCL shipping, cross-border e-commerce, logistics-as-a-service, shipping optimization, supply chain technology, landed cost calculation, customs automation, B2C international shipping, B2B logistics, ocean freight, freight forwarding platform, e-tailer logistics, bulky goods delivery, import/export software