La Cana

La Cana is a social enterprise dedicated to transforming the lives of incarcerated women in Mexico by providing them with job opportunities, vocational training, and mental health support. Operating within the Mexican prison system, La Cana aims to reduce recidivism by equipping women with the skills and resources needed to lead productive lives post-incarceration. The organization collaborates with volunteers, accepts donations, and forms alliances with other entities to advocate for systemic changes in public policies related to the penitentiary system. La Cana generates revenue through the sale of handmade products created by the women in prison, with proceeds directly benefiting the artisans. The business model focuses on creating economic independence for these women, thereby reducing the likelihood of reoffending and fostering social reintegration.

Keywords: incarcerated women, job training, vocational skills, mental health support, recidivism reduction, social enterprise, Mexican prison system, advocacy, handmade products, economic independence.