L'Uzyne

L'Uzyne operates as an independent brand activation agency, focusing on creating durable and engaging connections between brands and consumers. The firm was established in 2003 and is structured as a SAS (Société par actions simplifiée). It is part of Jïz Marketing Group, which was founded by Frédéric Giraud, Olivier Chirinian, and Laurent Estrany. In 2019, L'Uzyne's co-founders, Frédéric Giraud and Benoit Fritsch, were involved in the acquisition of Quadriplay, a move designed to create an integrated operator for last-meter media and experience. The agency is currently led by Managing Director Clémence Divet.

The agency's business model centers on providing comprehensive brand activation services, from analyzing consumer insights to the creative production and implementation of campaigns. L'Uzyne specializes in the retail, entertainment, and sport sectors. Its client portfolio includes major companies such as Danone, Panzani, Sodastream, Carlsberg Kronenbourg, Intermarché, Mondelez, and Orange. The firm's revenue is driven by winning competitive tenders and managing large-scale activation projects, reporting a growth of 13.8% in 2024. Recent projects include creating the advertising caravan for Panzani for the Tour de France, developing an activation platform for Armand Thiery's cycling partnership, and managing pop-up stores for Froneri.

A significant aspect of L'Uzyne's strategy is its commitment to corporate social responsibility. In September 2024, the agency earned B Corp certification, underscoring its focus on balancing economic performance with a positive social and environmental impact. This followed a three-year process of audits and action plans. L'Uzyne also holds a Platinum EcoVadis medal for CSR and supports the United Nations Global Compact. The agency actively works to reduce its environmental footprint by prioritizing train travel, using electric vehicles, and eliminating single-use plastics in its operations.

Keywords: brand activation, event marketing, sports marketing, retail marketing, shopper marketing, experiential marketing, consumer engagement, B Corp certified, CSR, sustainable events, brand strategy, Tour de France activation, pop-up stores, brand partnerships, creative campaigns, live marketing, marketing agency, sponsorship activation, consumer insight, phygital experiences