Kuula TV

Kuula TV, founded in London in 2020 by Mariel Witmond and Jonathan Taylor, has ceased operations. The company aimed to provide a SaaS-based platform for yoga and fitness professionals. The venture was established during the COVID-19 pandemic, with Witmond, a yoga teacher herself, driven by a mission to address the high burnout rates and low pay in the yoga community by enabling instructors to build their own businesses online.

The company secured $804,000 in funding over two rounds from investors including Seedcamp, Tiny, and Hambro Perks. The initial funding round occurred on December 22, 2020, followed by a seed round on January 29, 2021.

Kuula TV's platform was designed as an end-to-end solution for fitness and wellness instructors to manage and grow their online presence. It allowed trainers to host live workout classes, offer video courses, and manage online scheduling, payments, and client communications. The business model was based on a monthly subscription fee paid by the fitness professionals using the platform. This enabled instructors to generate revenue and grow their personal brand. The platform also included features for sending reminders and notifications to users and could be used to book coaches for physical events.

Despite its initial funding and clear mission, Kuula TV was officially declared 'Out of Business' on June 27, 2023.

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