Kukunu
A social travel planning service that allows travelers to collaborate and create their itinerary.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
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Kukunu operates as a platform focused on providing transparency in the workplace. Founded in Vienna, Austria, in 2007, the company established itself as a significant player in employer reviews, initially concentrating on German-speaking countries. In 2013, the job platform XING (now New Work SE) acquired Kukunu, a move that integrated Kukunu's employer branding capabilities with XING's recruiting services.
The core of Kukunu's business is a platform where current and former employees can anonymously rate companies based on factors like company culture, work-life balance, and salary information. This user-generated content provides job seekers with insights to make more informed career decisions. The platform serves both job seekers, who can access a large database of employer reviews, and corporate clients. For businesses, Kukunu offers employer branding tools, allowing them to manage their public profiles, respond to reviews, and gain feedback to improve their work environment. Companies can also post job listings directly on the platform.
Kukunu's revenue is generated through a business-to-business model. It sells tiered, customizable employer branding profiles to HR departments. This allows companies to enhance their visibility and attract talent by presenting detailed information to potential applicants. Additionally, the company rolled out 'Kukunu Engage,' a tool designed to provide employers with continuous, real-time feedback from their employees through features like automated weekly pulses and discussion boards. This service operates on a paid model based on the number of users.
Over the years, Kukunu has expanded its reach, including a venture into the U.S. market, which involved a joint venture with Monster to grow its presence. The platform reports having millions of visitors and a substantial database of reviews and salary data points, positioning itself as a key resource in the job market for enhancing transparency between employees and employers.
Keywords: employer reviews, company ratings, salary comparison, workplace insights, employer branding, job seeker platform, corporate culture, employee feedback, HR Tech, recruiting tools, work-life balance, anonymous reviews, company profiles, job search, career decisions, employee satisfaction, talent acquisition, workplace transparency, employee engagement tools, Vienna startup