Kubit

Kubit offers a product analytics platform enabling businesses to analyze customer behavior directly within their own cloud data warehouses. The company was established in 2018 by Alex Li, who now serves as CEO. Li's background as a Chief Technology Officer, where he encountered the limitations of conventional analytics tools, directly inspired Kubit's creation. Frustrated by delays in getting insights, the loss of data control to third-party systems, and the intensive engineering resources required for data extraction and transformation (ETL), he developed an internal platform that has since evolved into the enterprise solution Kubit offers today.

The firm's core offering is a self-service analytics platform that bypasses the need for ETL processes, allowing teams to query live data without moving or duplicating it. This "No-ETL" approach provides direct access to an organization's single source of truth, granting greater data control and transparency. The platform is designed for a range of users, from product managers to data analysts, enabling them to track user engagement, measure the effectiveness of marketing campaigns and A/B tests, and understand customer retention in real-time. Kubit serves mid-to-large enterprises across various sectors, including e-commerce, media, travel, finance, and technology, counting brands like Paramount, Wish, and Quizlet among its clients. Revenue is generated through a software-as-a-service (SaaS) model, with pricing available upon request.

Key features of the platform include tools for time-series analysis, funnel conversion analysis, behavioral cohort creation, and user path exploration. Users can create custom dashboards and reports through an intuitive interface without needing to write SQL, though the SQL for every report is visible to ensure transparency. Recently, Kubit introduced "Ask Kubit," a conversational AI interface built on its Lumos AI engine, that allows users to ask questions in natural language and receive immediate reports. The platform integrates with major data warehouses like Snowflake, enhancing its capability to handle large-scale data analysis. Since its founding, Kubit has secured $24 million in funding over two rounds, including a significant $18 million Series A in 2022 led by Insight Partners with participation from Shasta Ventures and TSVC.

Keywords: product analytics, self-service analytics, no-ETL, data warehouse native, customer journey analytics, user behavior analysis, SaaS, business intelligence, data transparency, real-time insights, cohort analysis, funnel analysis, Alex Li, Insight Partners, Snowflake analytics, marketing analytics, user retention, A/B testing analysis, AI analytics, conversational AI