KSTING

KSTING is a digital booking platform aiming to modernize the fashion industry by directly connecting brands with professional talent. The company was founded in Stockholm, Sweden, in 2019 by Mathias Bergh and Amaury de Poret to address inefficiencies and a lack of transparency in the traditional agency model. Bergh, who serves as CEO, leverages over a decade of experience in the fashion industry, including time as one of the world's top male models. This firsthand experience with major brands and agencies fueled the vision to create a fairer marketplace for models, photographers, stylists, and other creatives.

The platform operates as a marketplace where fashion brands, advertising companies, and commercial brands can discover and book talent without the high fees and exclusivity contracts associated with traditional agencies. Clients can filter and search for professionals, send job requests, and negotiate rates directly. For talent, the service offers the freedom to manage their own careers, avoid restrictive contracts, and receive payments promptly after a job is completed, a significant shift from industry norms where payments can be delayed for months. KSTING's revenue is generated through a booking fee charged to both the client and the hired talent upon confirmation and completion of a production.

The company's core service is its online platform, which provides tools for booking, scheduling, and processing payments for gigs. It hosts a growing network of over 600 verified professionals, including models, stylists, directors of photography, photographers, and hair and makeup artists. The platform's value proposition includes reducing booking fees by up to 40-50% compared to traditional agencies, offering transparent rates, and facilitating direct communication to streamline collaborations. Having initially focused on the Swedish market with clients like H&M, Adidas, and L'Oréal, KSTING is now pursuing international expansion, including into Asian markets.

Keywords: fashion tech, model booking, talent platform, freelance creatives, fashion marketplace, direct booking, photography services, stylist booking, makeup artist network, commercial production, advertising talent, digital casting, Swedish startups, fashion industry disruption, talent negotiation, creative professionals, production management, talent discovery, freelance platform, fashion jobs