Kruzr

Kruzr operates as a technology platform focused on enhancing driving safety through real-time risk analysis and driver assistance. The company was founded in 2016 by Pallav Singh, Ayan Srivastava, and Jasmeet Singh Sethi. Pallav Singh, the CEO, holds a Bachelor of Technology in Mechanical Engineering from the Indian Institute of Technology, Bombay, and had prior experience in renewable energy consulting before co-founding Kruzr. Ayan, the CPO, handles the product and business development in Europe.

The firm's core business revolves around providing AI-enabled driver assistance solutions to the motor insurance, fleets and logistics, shared mobility, and automotive sectors. Kruzr's business model is primarily B2B, charging partners on a per-customer, per-month basis for licenses. It delivers its technology through modular, white-labeled applications or SDK integrations that can be incorporated into existing telematics solutions or offered as standalone systems. This approach allows clients like motor insurance companies to offer preventative technology to their customers, potentially personalizing premiums and improving their own risk models.

The product is a mobile telematics solution that uses artificial intelligence and data from smartphone sensors to analyze contextual risk in real-time. It fuses driver behavior data with real-time information such as traffic and weather to generate a comprehensive risk score. Key features include a virtual assistant that provides active guidance to drivers, alerting them to high-risk situations like accident-prone zones, drowsiness, and speeding, while also managing mobile phone distractions by filtering calls and messages. The platform also offers dashboards and real-time analytics for its business partners. In January 2019, Kruzr secured $1.3 million in a seed funding round led by Saama Capital with participation from Better Capital to expand its technology team and scale operations in Europe and the UK. The company was also recognized by Gartner as a "Cool Vendor" in Insurance in 2020.

Keywords: driver safety, mobile telematics, insurtech, risk mitigation, AI driving assistant, fleet management, usage-based insurance, driver behavior analytics, real-time risk assessment, contextual data analysis, accident prevention, driver coaching, automotive technology, logistics safety, shared mobility solutions, SDK integration, white-label app, voice technology, driver monitoring, Pallav Singh