Kron

Kron

Creates user-friendly solutions, offers low prices and fight for investment to be more accessible to everyone.

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DateInvestorsAmountRound
-investor

€0.0

round
investor

€0.0

round
*

NOK400m

Valuation: NOK400m

46.9x EV/Revenue

Acquisition
Total Funding000k

Financials

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Revenues, earnings & profits over time
NOK2017201820192020202120222023
Revenues0000000000000000000000000000
% growth-1653 %135 %126 %112 %69 %49 %
EBITDA0000000000000000000000000000
Profit0000000000000000000000000000
% profit margin(21599 %)(2857 %)(1499 %)(1293 %)(1054 %)(880 %)(433 %)
EV0000000000000000000000000000
EV / revenue00.0x00.0x00.0x00.0x00.0x00.0x00.0x
EV / EBITDA00.0x00.0x00.0x00.0x00.0x00.0x00.0x
R&D budget0000000000000000000000000000

Source: Company filings or news article

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More about Kron
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Kron, a Norwegian fintech company established in 2017, operates as a digital wealth management platform, aiming to make investment and savings more accessible to the general public. The company was founded by a team with deep roots in the financial sector, including Ivar Blekken, Maciej ´Mac´ Bereski, and Thomas Skovli. Their collective experience from Formuesforvaltning, a prominent wealth management firm in the Nordics, provided the foundation for Kron's development. The journey began with the idea of leveraging technology to offer the sophisticated investment advice typically reserved for the wealthy to a broader audience. Blekken, with his background as a portfolio manager and director, spearheaded the initiative, which was initially incubated within Formuesforvaltning before spinning off.

The firm's primary service is a user-friendly application that guides individuals through the process of setting up savings and investment plans. Kron's platform utilizes algorithms to create personalized fund portfolios based on a user's financial situation, risk tolerance, and savings goals. The service targets retail investors in Norway, offering a simple interface to invest in a curated selection of mutual funds and index funds. Kron's business model is centered on a transparent fee structure, charging a percentage of the assets under management. This approach aligns the company's revenue with the growth of its clients' investments. For instance, the fee for their popular index fund package is a competitive 0.15%.

A significant milestone in Kron's history was its acquisition by Storebrand, a major player in the Norwegian financial services market, in a deal announced in late 2021 and completed in early 2022. The acquisition, valued at approximately 400 million NOK, allowed Kron to continue operating as a separate brand while integrating its technological solutions into Storebrand's broader ecosystem. This strategic move provided Kron with substantial resources and a larger distribution network, accelerating its mission to enhance personal savings and investment for Norwegians. Following the acquisition, Kron has managed to grow its assets under management significantly, reaching over 9 billion NOK from more than 80,000 customers by early 2024.

Keywords: wealth management, fintech, digital investment, personal finance, savings app, asset management, mutual funds, index funds, robo-advisor, financial services

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