Krillion
Aggregated and structured local product shopping data using their localization engine and real-time stock check technology.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
Related Content
Krillion, founded in 2006, operated as a price and product search engine focused on local shopping. The company positioned itself as a Data-as-a-Service provider, building an infrastructure that connected online consumers with products available in their physical vicinity. Its core business involved aggregating and structuring vast amounts of consumer product information from multiple retailer websites and data feeds. This created a dynamic index of products, which included details on pricing, discounts, and real-time, in-store stock availability across tens of thousands of retail locations in the United States.
The platform served consumers who were increasingly using the internet to research purchases they intended to make in local stores. Krillion's technology catered to this web-influenced retail trend by offering tools like the 'Krillion Localization Engine™' and 'StockCheck™,' a real-time tool for finding and comparing products available nearby. The service covered a wide array of categories such as consumer electronics, appliances, computers, and home & garden, encompassing over 1,200 brands. Revenue was generated by providing this valuable local shopping data as a service to manufacturers, content providers, and retailers, enabling them to engage with shoppers who were ready to buy.
Headquartered in Mountain View, California, Krillion secured significant venture capital, raising approximately $9.7 million from investors including Leapfrog Ventures and Hummer Winblad Venture Partners. A major milestone in the company's history was its acquisition in May 2011 by Local.com for $3.5 million in cash. Following the acquisition, Krillion became a wholly-owned subsidiary of Local.com, with its CEO, Sherry Thomas-Zon, transitioning to the role of vice president of local shopping at the acquiring company.
Keywords: local shopping, product search engine, price comparison, in-store availability, retail data, stock check, Data-as-a-Service, location-based search, consumer electronics, product aggregation, online to offline commerce, retail technology, e-commerce tools, Sherry Thomas-Zon, Local.com acquisition, Hummer Winblad, Leapfrog Ventures, product intelligence, hyperlocal commerce, retail analytics